My Favorite Podcasts
These are the best podcasts for your creative business. I’m late to the Podcast bandwagon. Isn’t there a word for that? Late adapter? I’m going with that, and it’s pretty universal in all areas of my life. My preschool teacher told my mom when I was three that I was a little slow to join in initially and would likely always be a little cautious and take longer to join with the rest of the group. Wow, Ms. Bonnie—spot on. Once I’m in, I’m in, but definitely slightly slow to get on the bus.
My husband casually mentioned one day he was listening to podcasts while running and I was kind of thinking that sounded super dorky at the time. Didn’t most people listen to music when they worked out??
Fast forward a few months and I’m so hooked. I love listening to Podcasts while cooking, cleaning, working…. I thought it would be fun to share my favorite podcasts today. Most are business-oriented and can be very helpful with growing your creative business.
Best Podcasts for Marketing and Growing your Creative Business
Young House Love Has a Podcast was the first podcast I really got into, and that hasn’t changed. I stumbled across home-improvement bloggers John and Sherry (Petersik) when we were remodeling our house. By this time, they were already in their third (and forever?) home, so there were tons of blog posts available about their home improvement endeavors. They took a short break from blogging right after this; I remember being so disappointed, since I’d just discovered them. Both of their books Young House Love and Loveable Liveable Home are great, and I basically absorb everything they put out there. The husband-wife dynamic and witty banter in their writing and podcasts is so fun. They are extremely relatable and make you feel like an old friend listening to their stories.
Indirect business advice
Don’t be like me (late adapter) and wait to start listening to this one; you already have dozens of episodes to catch up on. Young House Love Has a Podcast is my favorite for listening to for pleasure or when I’m doing something else that requires brain power. I can definitely listen to this while doing something else because there isn’t a lot of technical information I may or may not be familiar with. Some of the others I’ll share require a little more concentration to absorb all the information, but it’s one you don’t want to miss. While this isn’t on the list because of its business-oriented content, they still do a great job of sharing quite a bit of information about their business ideas and decisions as bloggers. I can definitely use some of their insight in my own creative business.
Of course, you’re probably familiar with Jenna Kutcher, or have at least seen one of her Instagram posts, but I can’t skip this one, anyway. Jenna is a rock star on social media and offers so much valuable education on her show. While she has been a successful wedding photographer and often shares her message on positive body image, she has invaluable information to share about marketing.
She has volumes of great episodes dedicated to Instagram, Pinterest and blogging, but her secret is definitely about building a personal brand. Her tone in the shows and her writing is very conversational and informal. She talks to you like an old friend and is a master at marketing herself. This can be such a challenge for me. I want to do the creative work, but I’m not always creative with how to market my business and get my work in front of the right people. Jenna encourages you to put yourself out there, even if it’s out of your comfort zone.
Beyond the information (and there’s LOTS of it!) on The Goal Digger Podcast, she offers online classes that delve deeper into all of these subjects. I am in the middle of her Pinterest Lab course and learning how to position myself and my work on Pinterest to attract my ideal clients.
I was first introduced to business coach, educator and brand designer, Lauren Hooker by Morgan Nield, an Etsy Strategist. Lauren offers strategies for building your online creative business and blog. She covers marketing, branding and even design tips, and is a master at building an email list—the number one thing creative businesses need! Lauren dives right into how she markets her online classes for her business Elle & Company and creates demand for them. She shares so much information in this podcast that can be adapted and applied to your business.
Besides podcasting, Lauren has a huge archive of blog posts. She also teaches a class on the basics of Adobe Illustrator. Enrollment for 2018 is over, but I’m planning on catching it the next time around. I just started working in Adobe Photoshop and was a little overwhelmed with trying to learn Illustrator simultaneously. Now that I have my feet wet, I am signing up as soon as enrollment is open again. I’m keeping my fingers crossed it will be in early 2019!
The Merriweather Council Podcast – Host Danielle Spurge provides resources to creative business owners in support of the creative lifestyle. Her podcast features valuable tips for Etsy and Shopify sellers. If you’re selling on Etsy, you know it can be extremely hard to find an expert who specializes in Etsy and not just general marketing information. It’s so important to get that specific advice for someone who understands Etsy. She also offers some online classes I’ve been eyeing.
So what are you waiting for?
Definitely check these four podcasts out if you’re building an online creative business. It can be overwhelming to try to find resources; I’ve searched the Internet for all sorts of business advice and these are the best of the best. Plus, they are all fun to listen to and will definitely challenge you to grow in your business and marketing strategies! I feel like they are the best podcasts for your creative business, but I always like to find new ones. Feel free to comment with your favorites.