It’s always fun to share a little behind the scenes logo design. If you want to see more logos I’ve created, check out Black Dog Farm, too.
Kim, a farmer/florist from Hello Buttercup contacted me to create a logo for her brand new business, a specialty cut flower farm and floral design business in Hopkinsville, Kentucky, growing flowers on a 1/2 acre plot of land. It got its name from the spring flower daffodils, nicknamed “buttercups.”
I mean, seriously, how gorgeous is her work?! If you’re in the Western Kentucky/Middle Tennessee area and need florals, this is your girl! She does beautiful work at weddings. I am just sharing a few images from the Hello Buttercup website, but seriously, you have to check out more.
She planned to use the logo on round stickers, so she hoped it could be round in shape. The Grey Snail Press round wreath logo served as some inspiration for her. Their flower farm also has horses, so she was open to subtly include a horseshoe or something of that nature. She shared her Pinterest board to show me some inspirational flowers that I would she wanted to incorporate. She also sent me various logos that she enjoyed, so I could see her aesthetic preferences.
The first thing I did was a study of the flowers from her Pinterest inspiration board. I selected a variety that I thought would translate well for a logo and her specific business. I provided a mix of lettering and shapes for her to use as a starting point.
I always start with pencil, then go back and add black ink. I like to try to have a good variety of lettering, shapes, and variations for the initial concept page.
Refining the Logo
Kim selected the far left, middle row to work from. We adjusted the lettering and flowers a little, and I’m so excited to see it in use in her business. I love working with other creatives to design a logo. And who can complain about working with someone in the flower business. Here are some images of the logo on the Hello Buttercup website.